I build Shopify themes, custom apps, Checkout Extensibility, and headless storefronts for DTC brands and agencies. Recent work spans Patagonia, Perfect Snacks, Kalki, Malbon, and a 50% Q4 lift at ZulayKitchen.
Six years inside eCommerce — first as a full-stack developer building Laravel and MERN platforms, then deep into the Shopify ecosystem: themes, custom apps, App Functions, Checkout Extensibility, and headless storefronts on Remix and Hydrogen.
I’ve shipped work on stores ranging from Patagonia and Perfect Snacks to fast-growing DTC brands. Most recently I led web operations at ZulayKitchen, where I drove a 50% Q4 revenue increase year-over-year through CRO, A/B testing, and rebuilding the parts of the funnel that were leaking conversions.
I work best when I own the problem end-to-end — architecture, implementation, performance, and the conversation with whoever is going to use the thing. I write clean code, mentor junior developers, and care about shipping over shipping perfectly.
Right now I’m open to senior full-time roles and select project work. If you’re hiring or have something interesting to build, let’s talk.
Built PDP and collection page templates, implemented variant swatches, and contributed to ongoing maintenance for one of the world’s most respected outdoor apparel brands.
Designed and built the “Build a Bundle” page — a custom interactive bundle builder for the Clif Bar / Perfect Snacks brand, handling complex product configuration and cart logic.
Built Checkout Extensibility extensions and led ongoing store maintenance for a fast-growing golf apparel brand. Replaced legacy checkout customizations with the modern extension model.
Led web operations end-to-end. Drove a 50% Q4 revenue increase year-over-year ($191K) through site-wide CRO, A/B testing, and conversion-focused rebuilds across PDP, cart, and checkout.
Built the entire storefront from scratch for one of India’s leading designer fashion brands, including complex PDPs with intricate variant configurations and made-to-measure flows.
Built custom Checkout Extensibility extensions for subscription upsells with conditional logic and information capture blocks. Improved post-purchase conversion on subscription products.
A faster store converts better. I audit, refactor, and rebuild the parts of your theme that are dragging down Lighthouse and Core Web Vitals. Includes a full performance report with before/after metrics.
Monthly conversion optimization. Hypothesis development, test setup, implementation, and weekly reporting with revenue impact. The same playbook that drove a 50% Q4 lift at ZulayKitchen.
Whatever the platform doesn’t do out of the box — custom apps, Checkout Extensibility, headless storefronts on Hydrogen, full theme builds, and store migrations. Scoped per project.
JavaScript (ES6+), TypeScript, HTML5, CSS3, PHP, Python
React.js, Next.js (App Router), Remix.js, Tailwind CSS, Polaris
Node.js, NestJS, Express, Laravel
Liquid, Theme Development, App Extensions, Checkout Extensibility, App Functions, Hydrogen, Storefront & Admin GraphQL APIs, App Bridge
PostgreSQL, MySQL, MongoDB
REST, GraphQL, Webhooks, Stripe, third-party SaaS APIs
Git, Linux, Nginx, PM2, Vercel, CI/CD, performance & SEO tooling
OpenAI & Anthropic APIs, RAG, LLM-based agents, workflow automation
Open to senior full-time roles, contract work, and select projects. Email is fastest — I read everything and reply within a day.